060: Christin Trujillo | Excelling in Patient Reactivation and Revenue Optimization
Description
In the latest episode of the Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Christin Trujillo from Maven Financial Partners, who is making her second appearance on the show. Recorded live at the VCS tradeshow floor, the episode dives deep into financial metrics crucial for med spa owners. Christin emphasizes the importance of reactivating existing patients as a cost-effective marketing strategy, highlighting how leveraging relationships with current clients can fill schedules and boost revenue. They also discuss the critical metrics of revenue per hour and rebooking rates, explaining how these indicators can provide a quick snapshot of a practice's health and efficiency. John and Christin underscore the necessity of disciplined growth and the strategic advantages of partnering with the right private equity group early on. This episode is packed with valuable insights for med spa owners looking to optimize their operations and drive sustained growth.
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